South Africa’s homegrown sneaker brand Bathu has introduced the Volt Pack, a new collection that brings together design, culture and everyday style. The release also sees media personality and entrepreneur Boity Thulo step in as the face of the campaign, adding her influence and cultural relevance to the launch.
The Volt Pack includes three models, the V120, V180 and V240. Designed with the pace and movement of city life in mind, the collection reflects Bathu’s focus on creating sneakers that balance durability, style and affordability while maintaining standards that can compete internationally.
Bathu Founder Theo Baloyi on innovation and African craftsmanship
According to Bathu founder and group CEO Theo Baloyi, the collection reflects the brand’s commitment to innovation and African craftsmanship. He explains that the Volt Pack is intended to show that locally designed products can meet global standards while remaining accessible to the communities the brand was built for.
Bathu’s philosophy, Walk Your Journey, continues to guide the brand’s direction. The Volt Pack represents that message by encouraging people to embrace their own paths with confidence while supporting a local brand that continues to grow within South Africa and beyond.
Why Boity Thulo’s partnership with Bathu matters
The choice of Boity Thulo as the campaign ambassador connects the release to a wider cultural conversation. Known for her work in music, television and business, Boity has built a strong personal brand that resonates with many young South Africans.
Her presence in the campaign reflects a generation that values creativity, independence and self expression. The partnership also strengthens Bathu’s positioning as a brand that understands and represents contemporary South African culture.
Supporting local brands through the Bathu Volt Pack
For Bathu, the Volt Pack also highlights the importance of supporting local businesses. Buying locally produced products contributes to job creation, encourages local creativity and strengthens South Africa’s growing fashion and design industry.
Where to buy the Bathu Volt Pack
The Volt Pack sneakers, including the V120, V180 and V240 models, are available online through Bathu’s official website and at Bathu retail stores across South Africa.
