February 22, 2022

• We’re launching Facebook Reels in more than 150 countries for creators around the world to grow their communities.
• To help creators earn money from Facebook Reels, we’re expanding tests of overlay ads, starting with banner and sticker ads.
• New Facebook Reels features include Remix, sharing to Facebook Stories and more.

Today, we’re expanding the availability of Facebook Reels for iOS and Android to more than 150 countries across the globe. We’re also introducing better ways to help creators to earn money, new creation tools and more places to watch and create Facebook Reels. 

Our Fastest Growing Content Format

Watching video is half of time spent on Facebook and Instagram, and Reels is our fastest growing content format by far. We’re focused on making Reels the best way for creators to get discovered, connect with their audience and earn money. We also want to make it fun and easy for people to find and share relevant and entertaining content.

More Editing Features

In addition to the features we announced last year, creators around the world will be able to access: 

• Remix: Create your own reel alongside an existing, publicly-shared reel on Facebook. When you create a Remix, you can create a reel that includes all or part of another creator’s reel. 
• 60-second Reels: Make reels up to 60 seconds long.
• Drafts: You will soon be able to create a reel and choose to “Save As Draft” below the Save button. 
• Video Clipping: In the coming months, we’re planning to roll out video clipping tools that will make it easier for creators who publish live or long-form, recorded videos to test different formats. 

Create and Discover Reels in New Places

Over the coming weeks, we’ll roll out the following updates to make it easier to create and discover reels in new places:

• Reels in Stories: You can share public reels to Stories on Facebook, making it easy to share favorite reels with friends and giving creators more visibility and reach. You’ll also be able to create reels from existing public stories.
• Reels in Watch: You’ll be able to watch reels directly within the Watch tab and we’re developing tools to help you create reels in the Watch tab as well. 
• Top of Feed: We’re adding a new Reels label at the top of Feed so you’ll be able to easily create and watch reels in just a few clicks.  
• Suggested Reels in Feed: In select countries, we’re starting to suggest reels that you may like in your Feed from people you do not already follow.

We’re also exploring ways to make it easier for creators to share Reels to both their Facebook and Instagram audiences, such as crossposting. 

Facebook Reels can be found in Feed, Groups and Watch. When viewing a reel, you can follow the creator directly from the video, like and comment on it or share it with friends.

Photo by greenwish _ from Pexels

GREENWISH_|PEXELS