John Deere Africa Middle East Pays Tribute To Farmers On National Farmers Day

As some countries prepare to celebrate National Farmers Day, John Deere Africa Middle East (AME), would like to thank all farmers; the many men, women, and families who plow, sow, feed, harvest and who work tirelessly year round to contribute to food and resource sustainability for the billions in Africa and the Middle East.

“Thank you to all our farmers for being an inspiration to us all,” says Stephan Nel, Divisional Sales Manager at John Deere. “Those of us who enjoy the fruits of their labour seldom see the commitment, dedication, long hours, passion and resilience that is needed to succeed in farming. We thank all who farm or support farmers in any way.”

Farmers Day, originally referred to as Old Farmer’s Day, is celebrated each year to recognize the hard work, dedication, and overall contribution to the economy while promoting awareness and importance of farmers worldwide.

John Deere AME resonates with the importance of National Farmers Day and believes that every day, week, month, and year, all farmers should be celebrated and recognized for their commitment, dedication, long hours, community involvement, passion and resilient spirit.

John Deere remains dedicated to providing support through our committed channel network and transferring expertise to all farmers, whether small or large, in order to revolutionise agriculture in Africa and the Middle East and in celebration of National Farmers Day internationally, John Deere wishes to highlight the many valuable resources available to those in the agricultural industry.

While remaining at the forefront of the ever-growing digital era and technological advances, John Deere has developed a “library” of resources for farmers​: from podcasts to talk shows, this leader in agriculture strives to remain a trusted resource.

• Virtual Showroom​: Launched in September 2020, the unique ​Africa Showroom​is a website that showcases the latest in John Deere products using cutting-edge virtual reality (VR) and 3D technology. It was built for farmers who would like to view equipment without physical limitations, or who, due to health or distance, cannot visit their local leadership

• Digital Talk Show​: The very popular agricultural talk show, ​Tech Terrain​,​focuses on the agricultural value chain in Africa and is a platform where expertise is shared by various industry role players.

• Podcast​: ​Boerpot/AgPod Podcast Series​aims to inspire and create conversations in the agricultural landscape.

• News Journal​: The ​John Deere Journal ​serves as a valuable portal for newsworthy highlights, unique stories, interactive experiences, news and opportunities within agriculture.

• Videos​: The John Deere Africa Middle East ​YouTube Channel​seeks to provide insight and allows farmers to watch product videos, helpful tips and advice, promos and other John Deere content which is easily accessible from mobile phones.

• App​: ​A variety of apps​designed to help farmers increase the performance and productivity of their equipment.

• Training​: John Deere has a ​comprehensive training library​available for farmers to use, including manuals and workbooks to support their success in farming and agriculture.

• Resources​: Other valuable resources to mention a few, include their breakthrough in technology with their ​JDlink​telematics device and mobile app, the,​Operations Centre​, Tools Integration ​as well as their SMART Campaign, Green Revolution Campaign and Parts Catalogue​, these all form part of the many innovative platforms John Deere utilises to remain at the reach of its customers to improve service, communication and increase productivity.

John Deere AME continues to invest in digital platforms to proactively reach its customers, no matter where they are based.

With a rich history of more than 137 years in South Africa, John Deere is a trusted, world-renowned leader in producing turf, agricultural, construction, forestry machinery and technology solutions. With its continued focus to strengthen its presence throughout Africa and the Middle East (AME), ​John Deere AME​serves its customers through more than 190 dealer touch points across Africa and the Middle East, committed to promoting food security while actively driving a successful and inclusive agricultural community.

With core values of integrity, quality, commitment and innovation, John Deere AME remains dedicated to the success of its customers, to those who cultivate, harvest, transform, enrich and build upon the land to meet the world’s dramatically increasing need for food, clothes, shelter and infrastructure.

“At John Deere AME, we believe that together we can achieve greatness and address the needs of an ever-growing population,” says Stephan Nel, Marketing Manager John Deere. “At John Deere we are passionate about producing food at an acceptable price while remaining focused on the impact on the environment and communities.”