As part of the Smart Industrial organisational changes, John Deere Africa Middle East (AME) has announced the appointment of Jaco Beyers to the role of Managing Director for its Marketing & Sales branch head office in South Africa, effective from October 2020.
“It is not the strongest who survive, nor the smartest, but those most responsive to change,”says Jaco. “For more than 180 years, John Deere has benefited from strong, decisive leaderswho are dedicated to the company’s core values and I intend on ensuring our values remainactive and relevant.”
According to Jason Brantley, Director for Region 1 A&T Sales & Marketing at John Deere, JacoBeyers and the Africa-Middle East team will support dealers in growing customer productivityand profitability by leveraging the John Deere Smart Industrial strategy. Smart Industrialfocuses on both technology and equipment to help customers unlock profit at all levels ofmechanization.
“John Deere has been doing business in Africa for over 140 years and we are committed to theregion. We are excited about the growing trends of mechanization and technology adoption thatwe are seeing in Africa and the Middle East as more and more customers are experiencing theJohn Deere Edge in terms of value, reliability, dealer support and productivity that helpscustomers profitably grow their businesses,” says Brantley.
As part of the John Deere redesign, Jaco Beyers will lead the company forward in theimplementation, integration, and expansion of the Agricultural Division into the Ag and Turf channel for the African continent.
In addition, he will drive forwardthe company’s continued efforts to build a strong dealership network for agricultural and turfequipment into North Africa and the Middle East, and further integrate and support C&F dealers.
Jaco Beyers joined the company in 2004 as a Trainee Territory Manager in South Africa andlater went on to hold the position of Divisional Sales Manager in Central Africa where he begandeveloping new business models for smallholders and government customers whilst setting upthe present sales presence in East and West Africa. Jaco then went on to hold a series ofinternational roles including Strategic Planning Manager for Region 1, based in Singapore, andGlobal Large Tractor Project Management in the US. He also played a key role in implementingagile methods into several areas of the business. Jaco’s extensive experience in global marketsplus his commitment to John Deere customers, dealers, and staff has prepared him for this newrole.
Beyers likens his management philosophy to that of a well-oiled machine: “I am all aboutpromoting a healthy working environment together with a productive culture and a can-doattitude,” says Jaco from the John Deere head office in Boksburg, South Africa. “Camaraderie is the name of the game; we might face challenges but with the right team, we will always find asolution using our core beliefs and integrity as guiding principles.“How we do business is critical to our continued success.”, concludes Beyers.
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