Netflix launches Netflix House to bring TV shows and movies to life

Netflix House is set to revolutionize entertainment venues by transforming beloved Netflix shows into immersive experiences that go beyond the screen. Imagine dancing with your partner to a Taylor Swift orchestral cover on a Bridgerton set replica, then diving into the thrilling Squid Game‘s Glass Bridge challenge. Afterward, satisfy your appetite at a restaurant offering global-inspired dishes from Netflix shows, followed by shopping for Stranger Things merch like that coveted Hellfire Club T-shirt.

Netflix House aims to bring these fantasies to life year-round, expanding on successful live experiences for Bridgerton, Money Heist, Stranger Things, and Squid Game. Opening in 2025 at King of Prussia in Pennsylvania and Galleria Dallas, Netflix House will feature regularly updated immersive exhibits, retail opportunities, and unique culinary offerings inspired by Netflix series and films.

“At Netflix House, you can enjoy regularly updated immersive experiences, indulge in retail therapy, and get a taste — literally — of your favorite Netflix series and films through unique food and drink offerings,” says Marian Lee, Netflix’s Chief Marketing Officer. “We’ve launched more than 50 experiences in 25 cities, and Netflix House represents the next generation of our distinctive offerings. The venues will bring our beloved stories to life in new, ever-changing, and unexpected ways.”

These locations were selected specifically for their lively retail environments, high volume of people, and easy access to important urban areas, situated in two of the country’s most bustling shopping centers. Every Netflix House will take over the extensive area once occupied by a department store, providing over 100,000 square feet of interactive entertainment space. Visitors will find a variety of striking sculptures and colorful murals featuring characters from popular Netflix shows beyond the doors of these large venues.

For updates on Netflix House openings and details, visit NetflixHouse.com.

Netflix


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